Articles

Resources for e-Commerce Marketing

Boost Conversions with Scheduled Forms in Your Digital Marketing

Explore the benefits of using scheduled forms to capture leads and increase conversions. Learn how to implement and optimize these forms to suit your e-commerce needs.

Winning Marketing Strategies for Health and Beauty E-commerce

Explore effective marketing tactics specifically tailored for the health and beauty e-commerce market to attract and retain loyal customers.

High-Converting Transactional Email Examples for E-commerce

Get inspired by these effective transactional email templates that can enhance the customer experience and drive additional sales for your e-commerce store.

What's New in Klaviyo CDP: Features Update

Get up to speed with the latest features in Klaviyo's Customer Data Platform (CDP). Learn how these updates can enhance your marketing strategies and drive better customer insights for your e-commerce business.

A Complete Guide to Email Lifecycle Marketing for E-commerce

A brief primer of what lifecycle marketing is and how it can benefit your e-Commerce business.

A Full Review of Mailchimp: The Email Marketing Tool for E-commerce

Detailed review of Mailchimp email marketing for e-Commerce

Email Marketing Strategy: A Comprehensive Glossary for E-commerce

This comprehensive glossary defines key terms and concepts essential for crafting a successful email marketing strategy. Perfect for e-commerce founders and owners looking to enhance their digital marketing knowledge.

Comparing Email Benchmarks Across Industries

Understand the email performance standards across various industries with our in-depth benchmark analysis. Use this data to compare your own email marketing efforts and identify areas for improvement.

Case Study: How GlowDega Boosted Sales with Boulevard Integration

Discover how GlowDega successfully integrated Boulevard to streamline their operations and elevate their customer service. Learn from their experience to understand how such integrations can benefit your business.

Scaling Success: The Marine Layer Story

Learn how Marine Layer scaled their brand through innovative strategies and a focus on customer experience. Gain insights into the tactics they used to achieve significant growth.

Case Study: Tecovas' Black Friday/Cyber Monday Success Story

Dive into the details of Tecovas' highly successful Black Friday and Cyber Monday campaigns. Learn the strategies they implemented to drive unprecedented sales and how you can replicate their success for your e-commerce store.

Maximize Holiday Sales in Europe with Effective SMS Campaigns

Discover key strategies for creating impactful SMS marketing campaigns tailored to the European market for the holiday season. Boost your e-commerce sales and engage customers with timely and relevant messages.

Case Study: Kuru's Explosive Email Revenue Growth

Explore how Kuru dramatically increased their email revenue through targeted campaigns and segmentation. This case study offers valuable lessons for e-commerce marketers looking to optimize their email strategies.

Harnessing Salesforce for Advanced Email Marketing

Discover how Salesforce can elevate your email marketing efforts with advanced tools and integrations for optimal customer engagement and ROI.

Using Jobs-to-Be-Done Framework for Personalized Customer Journeys

Discover how the Jobs-to-Be-Done (JBTD) framework can transform your customer journeys into highly personalized experiences that increase conversions and customer loyalty.

Ensuring Sign-Up Form Security: Best Practices for E-commerce Websites

Learn how to protect your customers and your business by implementing top security measures for sign-up forms. This article covers essential tactics for safeguarding data and building trust with your audience.

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Case Study: How JewelCandle Drove Revenue Growth with Email Marketing

Analyze the effective email marketing tactics JewelCandle used to significantly grow its revenue and enhance customer engagement.

Marketing with Empathy in Post-Brexit Europe

Explore strategies for creating empathetic marketing campaigns that resonate with consumers in a post-Brexit market.

Scoring Big: Using March Madness for Effective Marketing

Learn how to capitalize on the excitement of March Madness to create engaging and timely marketing campaigns.

Insights from Klaviyo's SMS Survey: What Consumers Really Want

Uncover key takeaways from Klaviyo's SMS survey and learn how to optimize your SMS marketing strategy based on consumer preferences.

Understanding Domains: An Essential Glossary

Educate yourself on the important concept of domains with our easy-to-understand glossary entry.

Maximizing ROI: A Comprehensive Guide to Google Ads

Discover tips and best practices for creating effective Google Ads campaigns that maximize your return on investment.

Demystifying Email Headers: A Key Glossary Term

Learn about the importance of email headers and their role in effective email marketing with our comprehensive glossary entry.

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Decoding Profile Address: A Glossary Essential

Understand what a profile address is and its role in personalizing digital communications and improving customer relations within your e-commerce business.

A/B Testing for E-commerce Email Marketing: How to Optimize Your Campaigns for Success

A/B testing is a powerful tool for e-commerce businesses to optimize email marketing campaigns. It allows you to compare different variations of an email, uncover what works best, and maximize your open rates, click-through rates, and conversions. This be

Mobile-First Email Marketing: How to Optimize Your E-commerce Emails for Mobile Devices

With over 50% of emails being opened on mobile devices, optimizing your e-commerce emails for smartphones and tablets is crucial. A mobile-first approach ensures that your emails look great and perform well on all devices, increasing engagement and conver

Email Marketing Laws for E-commerce: How to Stay Compliant with GDPR, CAN-SPAM, and More

Email marketing is one of the most effective tools for e-commerce businesses, but it's essential to stay compliant with global email marketing regulations. Failing to comply with laws such as the GDPR, CAN-SPAM, and other regional regulations can result i

Welcome Email Examples that Convert: Crafting the Perfect First Impression

Discover the art of creating effective welcome emails with examples and best practices. Learn how to engage new subscribers and turn them into loyal customers from the very first interaction.

Case Study: Dagne Dover's Journey to Digital Success

Follow the journey of Dagne Dover as they leveraged digital marketing techniques to enhance their e-commerce presence. Learn about the challenges they faced and the strategies they implemented to achieve digital success.

Mastering Lead Scoring in Klaviyo: A Step-by-Step Solution Recipe

Lead scoring can significantly improve your marketing efforts by helping you focus on the most promising prospects. This article provides a detailed guide on how to set up and optimize lead scoring in Klaviyo.

Building a Robust Email Marketing Process for E-commerce Success

A well-structured email marketing process is key to maintaining consistent communication with your customers. This article guides you through building an effective process from scratch.

The Omicron Effect: Navigating Challenges for UK E-Commerce Businesses

Explore the impact of the Omicron variant on UK e-commerce businesses. Understand the challenges and discover actionable strategies to adapt and thrive in an uncertain landscape.

NakedCopenhagen’s Email Open Rates Success: A Case Study

Dive into this detailed case study to learn how NakedCopenhagen achieved impressive email open rates by using innovative strategies and actionable insights.

Data Privacy in E-Commerce: Protecting Your Customers and Your Business

Understand the importance of data privacy in the digital age. Learn about best practices and legal requirements to ensure your customer data is secure and your business stays compliant.

10 Must-Have Email Automations for E-commerce Success

A comprehensive guide to the most effective email automations that e-commerce businesses should implement to drive sales and streamline operations.

Email List Hygiene: How to Clean and Maintain Your E-commerce Subscriber List

Improve deliverability and engagement with regular email list cleaning and maintenance.

Seasonal Email Marketing: How to Prepare Your E-commerce Emails for Peak Sales Periods

Tips and strategies for planning, designing, and executing email marketing campaigns around key shopping seasons like Black Friday, holidays, and summer sales.

How to Write Killer E-commerce Email Subject Lines That Boost Open Rates

Your email subject line is the gateway to engagement. A well-crafted subject line can significantly increase your open rates, which in turn drives clicks and conversions. Learn how to write subject lines that stand out, grab attention, and get your emails

Understanding Email Deliverability: How to Ensure Your Emails Reach the Inbox

A deep dive into email deliverability best practices, including tips on avoiding spam filters, improving sender reputation, and ensuring your emails land in the inbox.

How to Use Behavioral Triggers to Automate Personalized Email Campaigns

An exploration of how behavioral triggers (like abandoned carts, product views, or past purchases) can help automate highly relevant and personalized email campaigns for e-commerce.

The Role of SMS in E-commerce Marketing: When and How to Combine It with Email

A look at how e-commerce brands can effectively integrate SMS with their email marketing efforts to create a multichannel approach that boosts engagement and sales.

Boosting E-commerce Sales with Cart Abandonment Emails: Best Practices and Examples

A guide to creating high-converting cart abandonment emails, with examples and actionable tips to recover lost sales and maximize revenue.

How to Craft the Perfect Post-Purchase Email Series for E-commerce

Keep your customers engaged, encourage repeat purchases, and build lasting brand loyalty.

Keep Them Hooked: 7 Ways to Reduce Unsubscribe Rates in Your Email Campaigns

Learn seven effective strategies to decrease the unsubscribe rate of your email marketing campaigns and keep your audience engaged.

Boost Your Sales: Mastering Behavioral Targeting Strategy

Discover how to utilize behavioral targeting to increase your e-commerce sales. This article will guide you through creating and implementing an effective strategy tailored to your customers' behaviors.

Case Study: Beekman 1802's BFCM Triumphs and Lessons

Delve into the BFCM strategies that led to Beekman 1802's impressive results. This case study will highlight key tactics and lessons learned to inspire your own BFCM planning.

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Unpacking Success: Chukar Cherries ROI Case Study

Explore how Chukar Cherries achieved impressive ROI through strategic digital marketing. This case study will provide actionable insights that can help you replicate their success.

Supercharge Your Marketing with Klaviyo: Dynamic Content and User Interaction Capture

Step-by-step guide on using Klaviyo’s forms and hosted pages to deliver personalized content and capture valuable user data. Enhance your marketing automation and customer engagement strategy.

Stay Informed: Leveraging Dashboard Notifications for Better Business Decisions

Explore how utilizing dashboard notifications can keep you updated on critical business metrics and help you make informed decisions quickly. Tips on setting up notifications to monitor performance and respond to issues in real-time.

Maximize Your Email Engagement: Extending Klaviyo’s Product Block Functionality

Discover advanced techniques to extend the functionality of Klaviyo's product block and create more engaging email campaigns.

Case Study: Helen of Troy's Digital Marketing Success

Delve into Helen of Troy’s digital marketing tactics and discover how they drove significant online sales growth.

Mobile Push Marketing: Strategies to Keep Your Customers Engaged

Learn effective mobile push marketing strategies that can help you stay connected with your customers and drive conversion.

How to Avoid Holiday Shipping Delays and Keep Your Customers Happy

Get actionable tips on managing holiday shipping to ensure timely deliveries and maintain customer satisfaction.

Boost Your SMS Marketing with Contact Cards

Discover the benefits of using SMS contact cards and how they can enhance your mobile marketing efforts.

Glossary: Understanding MMS Messaging

Get a clear understanding of MMS messaging and how it can be utilized in your digital marketing strategy to engage customers more effectively.

The Power of Automation: 5 Essential E-commerce Email Workflows You Need to Set Up

Automated email workflows are the backbone of any successful e-commerce email marketing strategy. By setting up key automated campaigns, you can save time, increase engagement, and drive more revenue on autopilot. Learn how to implement five essential wor

Inspiring E-commerce Growth Stories: Strategies Behind the Success

Read about successful e-commerce businesses and the strategies that propelled their growth. These stories will provide insight and inspiration to help you grow your own digital business.

Building Marketing Confidence: Lessons from Marine Layer

Explore case studies and insights from Marine Layer to learn how maintaining marketing confidence can lead to sustained growth and customer loyalty in the e-commerce sector.

Enhance Customer Experience: Post-Purchase Strategies and Product Analysis for E-Commerce

Understand the importance of post-purchase behavior and how analyzing product interactions can lead to better customer retention and loyalty. Learn advanced strategies to engage customers after purchase and improve overall satisfaction.

Case Study: How Linksoul Increased Efficiency and Sales with Marketing Automations

Dive into the success story of Linksoul and discover how they utilized marketing automations to streamline their processes and boost sales. This case study will provide insights and actionable takeaways for your own e-commerce business.

Effective Marketing Strategies for E-commerce During Election Years

Learn how to navigate the unique challenges and opportunities presented by election years and align your marketing strategies to maintain and boost sales amid the political climate.

Creating a Seamless Integrated Marketing Campaign for E-commerce Success

Discover the step-by-step process to develop an integrated marketing campaign that coherently combines various marketing channels to drive more sales for your e-commerce business.

A Deep Dive into Drip: The Email Marketing Service for E-commerce

About Drip email market service, overview, features, pricing and implementation.

A Deep Dive into Klaviyo: The Email Marketing Automation Tool for E-commerce

About Klaviyo: features, implementation, pricing and review.

Best Practices for E-commerce Email Marketing: A Comprehensive Guide

A beginners guide to best practices in e-Commerce email marketing.

The Ultimate Guide to E-commerce Email Marketing for Beginners

A guide for beginners looking for guidance on e-Commerce email marketing

E-commerce Email Marketing Metrics That Matter: How to Track and Improve Your Campaigns

To succeed in e-commerce email marketing, understanding your performance metrics is essential. Tracking the right data helps refine your campaigns, boost engagement, and increase revenue. Learn about the key email marketing metrics that matter and how you

How to Use Personalization to Increase E-commerce Email Conversions

Personalized emails are one of the most powerful tools for e-commerce marketers. By leveraging customer data such as purchase history and online behavior, you can create highly relevant emails that resonate with your audience, boost engagement, and drive

Identifying and Nurturing VIP Customers for E-commerce Growth

Learn practical methods to identify your most valuable customers and develop personalized engagement strategies to enhance their loyalty and lifetime value to your business.

Leveraging Labor Day Marketing for Your E-commerce Business

Labor Day presents a prime opportunity for e-commerce businesses to boost sales and engagement. This article explores creative and effective Labor Day marketing strategies to captivate your audience and drive seasonal traffic.

BFCM Email Marketing Examples to Inspire Your Campaigns

Get inspired by real-life examples of successful BFCM email marketing campaigns. Learn what worked well and how you can apply these tactics to your own efforts.

The Power of Personalization: How to Use Customer Data to Drive E-commerce Email Success

A guide to leveraging customer data for personalized email campaigns that resonate with subscribers and increase conversion rates.

The Importance of Welcome Emails in E-commerce: How to Convert New Subscribers into Customers

Welcome emails are a crucial part of the customer journey for e-commerce businesses. They offer the first impression of your brand and set the stage for a lasting relationship. This guide explores the role of welcome emails, provides best practices, and s

Revolutionize Your E-Commerce Site with AI Form Optimization

Discover how leveraging Artificial Intelligence (AI) can enhance form completion rates and improve user experience on your e-commerce site. Learn practical tips and the latest AI-driven strategies to convert more visitors into customers.

Case Study: Jones Road Beauty's Black Friday/Cyber Monday Success

Examine the strategies and campaigns that Jones Road Beauty implemented during Black Friday and Cyber Monday to achieve remarkable sales results. Learn what worked and how you can apply similar tactics to your e-commerce business.

Case Study: Budgy Smuggler's Strategies for Building a Strong Brand Identity

Discover how Budgy Smuggler established a distinctive brand identity and cultivated a loyal customer base. This case study outlines the marketing strategies and unique approaches that contributed to their success.

Top Reasons for Customer Churn in E-commerce and How to Prevent It

Uncover the most common reasons customers leave and explore effective strategies to enhance customer retention and reduce churn in your digital business.

Exploring New E-commerce Features in 2022

Stay ahead of the curve by integrating the latest features into your e-commerce platform. This article highlights the most impactful new features rolled out in 2022 that can enhance user experience and streamline your business operations.

Top 10 E-commerce Email Marketing Campaigns That Drive Sales

Email campaigns that make a difference for e-Commerce

Leveraging Boxing Day Sales for UK E-commerce: Strategies and Tips

Discover expert advice and proven strategies to capitalize on Boxing Day sales in the UK to boost your revenue and clear out inventory post-Christmas.

Optimizing E-commerce with WooCommerce and Klaviyo Integration

Enhance your marketing efforts through the powerful integration of WooCommerce and Klaviyo. Learn how to leverage this integration to personalize customer experiences and drive sales with targeted email campaigns.

The 2024 State of E-commerce: Trends and Predictions

Stay ahead of the curve with insights into the latest trends and future predictions for e-commerce in 2024. Understand where the industry is heading and how to leverage new opportunities for growth.

New SMS Capabilities Across Europe and APAC: Expanding Your E-commerce Reach

Stay ahead of the curve with the latest SMS capabilities available in Europe and the Asia-Pacific region. Learn how these advancements can enhance your marketing efforts and customer communication strategies.

How to Build and Segment Your E-commerce Email List for Maximum Engagement

Building a high-quality email list and segmenting your audience effectively are the cornerstones of any successful e-commerce email marketing strategy. Learn how to grow your list and tailor your messaging to maximize engagement and sales.

Maximizing Subscriber Growth with Discounts on Signup Forms: Best Practices

Learn how offering discounts on signup forms can significantly boost your subscriber base. This article shares best practices for designing and implementing effective discount offers that convert visitors into loyal customers.

Tata Harper's Digital Marketing Triumphs: A Case Study Breakdown

Examine the digital marketing strategies that propelled Tata Harper to success. This case study breakdown will provide valuable lessons and tactics that can be applied to your own e-commerce marketing efforts.

How to Effectively Expand Your Tech Partner Program for E-Commerce Growth

Learn the essential strategies to successfully expand your tech partner program and drive massive e-commerce growth by aligning with the right technology partners.

Glossary: What is a Sign-Up Form and Why It Matters?

Get a clear understanding of sign-up forms and their importance in digital marketing. Learn best practices for creating effective sign-up forms that convert visitors into engaged subscribers.

Mastering Brand Storytelling: Real-World Examples from E-commerce Giants

Discover how leading e-commerce brands are harnessing the power of storytelling to create compelling and memorable marketing campaigns. Learn from case studies and actionable insights to elevate your own brand's narrative.

E-commerce Explained: A Comprehensive Glossary

Gain a thorough understanding of e-commerce with our detailed glossary covering all the essential terms and concepts.

Case Study: How Willow Tree Boutique Thrived Using Predictive Analytics

Discover the transformative power of predictive analytics through the real-world example of Willow Tree Boutique. See how they leveraged data to predict trends and drive sales.

Case Study: How 100% Pure Boosted Revenue with Email Marketing

Explore the successful email marketing strategies used by 100% Pure to significantly increase their revenue.

Case Study: Titan Fitness Harnesses Klaviyo Data for Growth

Uncover how Titan Fitness successfully utilized Klaviyo data to drive growth and optimize marketing efforts. This case study provides a detailed look at their approach and the actionable insights gained.

Proven Steps to Accelerate Your E-Commerce Revenue

Implement these actionable steps to boost your e-commerce revenue and achieve rapid business growth.

Recover Lost Sales with Effective Browse Abandonment Emails

Learn how to craft compelling browse abandonment emails that re-engage potential customers who've left your site without making a purchase. Techniques to convert window shoppers into buyers.

Glossary: What is Mobile Originating (MO)?

Learn about Mobile Originating (MO), its significance in SMS marketing, and how e-commerce businesses can utilize it to enhance customer engagement.

Top Email Marketing Strategy Examples to Inspire Your Campaigns

Looking for inspiration for your email marketing campaigns? This article showcases successful email marketing strategies from various e-commerce businesses and how you can implement them.

10 Tips to Improve Your E-Commerce Email Deliverability

Find out how to ensure your important emails land in your customers' inboxes with proven tips to increase email deliverability and boost your email marketing ROI.

Effective Email Segmentation Examples to Skyrocket Your Engagement

Unlock the power of email segmentation with real-world examples. This article provides actionable insights into various segmentation strategies you can implement to personalize your campaigns and achieve higher engagement rates.

Mastering Transactional Emails: Best Practices for E-commerce

Discover the best practices for creating effective transactional emails that not only provide essential information but also enhance customer experience and drive additional sales.

Master Your Klaviyo Flows: Tracking Profiles and Optimizing Campaigns

Find out how to efficiently keep track of customer profiles in Klaviyo flows to ensure your email marketing campaigns are targeted and effective.

Case Study: Every Man Jack's Journey to E-commerce Success

Follow Every Man Jack's successful e-commerce journey through this comprehensive case study. Learn the innovative strategies they applied in their digital marketing and e-commerce tactics that contributed to their significant growth.

Case Study: Wild West Pool Supplies' Email Revenue Boom

Understand how Wild West Pool Supplies' innovative email marketing strategies led to substantial revenue growth.

Case Study: How Ministry of Supply Uses Predictive Analytics

Learn how Ministry of Supply employs predictive analytics to optimize their digital marketing and drive business growth.

Understanding 2024 Google and Yahoo Sender Requirements

Stay ahead of the curve with our in-depth guide on the new 2024 Google and Yahoo sender requirements. Learn how to adapt your email campaigns to meet the latest standards and ensure deliverability success.