Welcome Email Examples that Convert: Crafting the Perfect First Impression

Welcome Email Examples that Convert: Crafting the Perfect First Impression

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Discover the art of creating effective welcome emails with examples and best practices. Learn how to engage new subscribers and turn them into loyal customers from the very first interaction.

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Introduction

Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the process of creating a persuasive welcome email is not always smooth. Good welcome email examples can serve as the inspiration to make an amazing first impression. In this article, we’ll pull together some standout examples, break down their components, and provide strategies that you can use to craft your own high-converting welcome emails.

What is a Welcome Email?

A welcome email is the first email you receive after signing up, subscribing, or submitting your email to [an online store](how-to-build-and-segment-your-ecommerce-email-list-for-maximum-engagement). It’s important because it's the first impression a company makes with [a new customer](how-to-identify-vip-customers.html), blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.

Importance of Welcome Emails

  1. They make a good impression: A welcome email often marks the first interaction between a brand and a new subscriber. It sets the tone for future interactions and helps subscribers feel valued.
  2. They take advantage of high engagement: Welcome emails have significantly higher open rates—around 56%—compared to regular marketing emails.
  3. They build trust early: A well-crafted welcome email helps establish credibility and trust with new subscribers.
  4. They encourage further interaction: Welcome emails often include links to social media channels, special offers, or additional resources that encourage subscribers to continue engaging.

Components of a Perfect Welcome Email

While there’s no one-size-fits-all format, several key components can help your email stand out and connect with your intended audience:

  1. Compelling Subject Lines: [The first step](sms-campaigns.html) in getting recipients to open your emails. Opt for short and direct subject lines.
  2. Content Recommendations: Add value by providing [[[the next step](integrated-marketing-campaign.html)](how-marine-layer-scaled-their-brand.html)](klaviyo-cdp-features-update.html)s or links to great content on your website.
  3. Custom Offers: Personalized offers can help your welcome emails stand out.
  4. Clear Opt-Out Options: Make sure all your welcome emails contain “unsubscribe” options.

Standout Welcome Email Examples

Food52

Type of Welcome: Confirmation

Food52’s welcome email uses the preview text at the top to add personality: “We brought snacks.” This email sets a friendly tone and builds trust by including a photo and message from the company’s founders.

Food52

Monday.com

Type of Welcome: Video

Monday.com’s welcome email is simple, focusing on an introductory video that makes recipients feel special. The email personalizes the opening greeting, which increases click-through rates.

Kate Spade

Type of Welcome: Thank You

Kate Spade uses a simple but effective tactic by saying “Thank You” in bold letters. The envelope graphic simulates the joy of receiving a physical thank you note, making the email visually appealing.

Lyft

Type of Welcome: New Customers

Lyft’s welcome email is simple and vibrant, focusing on the app's look and feel. The branded pink call-to-action (CTA) draws the reader’s eye, inviting them to "Take a Ride."

Munk Pank

Type of Welcome: About Us

Munk Pank’s welcome email shares why the company was founded and introduces its mission, building trust and relatability. The email ends by sharing the company’s dedication to promoting a healthy lifestyle.

Who Gives a Crap

Type of Welcome: Product Story

Who Gives a Crap’s welcome email is fun and informative, explaining why you should choose their eco-friendly products and noting that they donate 50% of their profits to global sanitation projects.

SAXX Underwear

Type of Welcome: Free Gift or Offer

SAXX Underwear uses humor with a subject line like, “Welcome to you and your balls.” The email offers a 10% discount code and directs readers to their store, standing out with its catchy language.

InVision

Type of Welcome: Product Demo

InVision’s welcome email includes quick videos that guide users on how to use their app, making it informative and user-friendly.

Drift

Type of Welcome: Confirmation

Drift’s simple and minimalistic email opens with candid commentary, listing the company’s most popular blog posts, adding value right away.

Inbound

Type of Welcome: Event Signup

Inbound’s confirmation email is simple and easy to follow, with links for event information, social media sharing, and Google Maps directions.

Creative Capital

Type of Welcome: New Donor

Creative Capital’s welcome email inspires donors with a striking GIF and a message about the types of artists the organization supports, generating excitement and appreciation.

Baltic Born

Type of Welcome: Customer Loyalty

Baltic Born’s email focuses on concrete rewards and explains its reward system in a straightforward way, encouraging engagement and loyalty.

PepTalkHer

Type of Welcome: Confirmation

PepTalkHer focuses on the support and value of its community, prioritizing the benefits to the reader, which creates a sense of belonging and encourages long-term engagement.

Third Love

Type of Welcome: Discount Code

Third Love uses personalized offers and recommendations in their welcome email, which begins with a well-designed online quiz and continues with size and product recommendations.

Swipe Files

Type of Welcome: New Customers

Swipe Files’ welcome email reads like an authentic, kind, and curious letter from the founder, making it stand out and appealing.

Oui the People

Type of Welcome: Discount Code

Oui the People’s welcome email makes a strong visual statement with poetic and powerful copy that reinforces the brand’s unique vision and values.

Welcome Email Templates

Need help getting your welcome email efforts off the ground? Here are some free templates:

1. About Us

Hey [First name], Welcome to [Brand name]. We're thrilled to have you join us on our mission to [insert company mission or vision].

We started [Brand name] to solve [insert the problem your product or service solves] because [creation story for your founder(s)]. We want to inspire people to [insert big-picture product impact].

We believe that [our product] will make a difference for you too, and we can't wait to hear your story. Please feel free to reply to this email and tell us about you and what you hope to achieve.

Thank you for joining us on this journey. We look forward to hearing your story.

Looking forward to hearing more, [Signature]

2. Product Story

```markdown Hey [First name], Welcome to [Brand name]!

Thank you for joining us. To kick things off, we’d like to share the story behind [product/service name] and what makes it special.

[Include product features, benefits, and story]

We’re excited to have you with us. If you have any questions, feel free to reply to this email. Enjoy your journey with [Brand name]!

Best, [Signature] ```

3. Video

```markdown Welcome to [Brand name], [first name of your subscriber].

We're excited to share this video message [insert link to the video]. It will tell you a little bit about [content of your video].

Watching this quick video is just the first step toward reaching your goal of [desired outcomes for contact]. Our team is always here to offer you the guidance and resources you need.

Thank you for being a part of the [Brand name] community.

[Signature] ```

4. Free Gift or Offer

```markdown Hey [First name], Welcome to [Brand name]!

As the latest (and greatest) addition to our community, we‘d like to give you a free [insert gift item]. It’s our way of saying thank you for choosing us for your [product type] needs.

To claim your [offer], just add the promo code FREEGIFT at checkout, and your gift will be on the way to you soon.

If you have any questions or feedback until then, please get in touch at [contact information]. We're always here to help.

All best, [Signature or Brand name] ```

5. Event Signup

```markdown Hi [Attendee name], Thank you for registering for [Event name]. We can't wait for you to join us during this important event.

This email includes your registration confirmation, event location, date, and more. - [Registration Confirmation Details] - [Attendee name] - [Attendee email] - [Registration type (such as VIP, General Admission, etc.)] - [Number of tickets] - [Confirmation code] - [Event name] - [Event location] - [Date and time]

This session will include [featured panels, speakers, sessions]. We‘ve also organized [meeting rooms, mixers] for networking opportunities and connecting with your peers.

Note: You‘ll need your confirmation code or badge to enter the event, and we’ve attached a PDF with other helpful tips.

If you have any questions about your registration, contact [Event organizer] or respond to this email.

Thank you again for registering for [Event name]. We can't wait to see you there!

Best regards, [Signature] ```

How to Write a Welcome Email

  1. Write a catchy subject line: Make it compelling and concise to encourage opens.
  2. Restate your value proposition: Reassure the customer they made the right decision.
  3. Show the next onboarding steps: Guide them on what to do next to get started.
  4. Generate the “A-ha” moment: Help them quickly realize the value of your product.
  5. Add helpful resources: Include links to tutorials, FAQs, or other useful content.
  6. Provide customer service contact information: Make it easy for them to get help if needed.
  7. Conclude with a call-to-action: Encourage them to take the next step with a clear CTA.

Conclusion

Whether it's in person, over the phone, or by email, first impressions matter. Your welcome email is a crucial opportunity to set the tone for your relationship with new subscribers. With the insights, examples, and templates shared in this article, you're now equipped to craft welcome emails that will engage, delight, and convert your audience from the very first interaction.

For more in-depth examples and templates, feel free to explore the resources provided in the linked articles. Happy emailing!

Resources

  1. HubSpot's blog
  2. Mailerlite blog
  3. Shopify blog on welcome emails
  4. Really Good Emails welcome category