At Fanana, we provide a comprehensive email marketing platform designed specifically for e-commerce businesses. From automated pop-ups to advanced segmentation, our tools are built to help you engage customers, grow your email list, and boost sales—all while keeping it affordable. Here’s a detailed breakdown of Fanana’s key features and why they matter for your business.
Capture more leads effortlessly.
Fanana's automated pop-up creation allows you to easily collect emails and convert website visitors into subscribers. No coding or design skills required!
| Feature | Benefit |
|---|---|
| Automated Pop-Up Creation | Capture more leads without extra effort. |
| A/B Testing for Pop-Ups | Optimize performance with automatic A/B tests. |
This feature is crucial for e-commerce businesses that want to maximize their reach and convert passive website visitors into potential customers. With the growing importance of first-party data, collecting customer emails is essential. For example, Loft, a popular fashion retailer, used pop-ups effectively to increase their email list by 30% in just three months. They utilized A/B testing to determine the most effective language and design, ensuring the highest capture rate.
Grow your list without the extra fees.
Unlike many competitors, Fanana allows you to grow your email list without additional costs—even as your subscriber base grows.
| Feature | Benefit |
|---|---|
| Unlimited Subscribers | No extra fees, regardless of your list size. |
| Flat Pricing | Predictable costs as your list scales. |
💡 Why it matters: Many platforms charge more as your list grows. With Fanana, you can grow your audience freely without worrying about unexpected fees. Say you are a small artisanal coffee shop that quickly gains popularity online, like Blue Bottle, which expanded rapidly. You wouldn't want your email marketing costs to spike just because your subscriber list is growing. Fanana’s flat pricing model allows you to scale confidently without additional financial stress.
Engage customers automatically.
Set up email sequences based on customer behavior to engage your audience at the right moment, all without manual effort.
| Feature | Benefit |
|---|---|
| Behavioral Triggers | Automatically send emails based on customer actions. |
| Pre-built Workflow Templates | Launch quickly with ready-made workflows for cart abandonment, welcome series, and more. |
🗣 "Our cart abandonment recovery rate has doubled thanks to Fanana’s automated workflows!"
Effortless engagement is a game-changer, especially for businesses like Shopify stores. For instance, BASYS Processing saw a significant 40% increase in cart recovery rate using automated workflows that triggered personalized follow-up emails exactly when customers left their carts behind. This kind of strategic engagement can significantly improve your revenue with minimal effort.
Create beautiful emails in minutes.
Fanana’s automated email design features make it easy to send professionally designed emails without the need for a designer or technical skills.
| Feature | Benefit |
|---|---|
| Drag-and-Drop Editor | Create stunning emails with ease. |
| Template Library | Use pre-designed templates tailored for e-commerce. |
🔧 Fun fact: Our drag-and-drop editor ensures you can design stunning emails in minutes—no technical skills needed. Think about how Everlane, a modern clothing brand, uses beautifully designed, minimalist emails to maintain brand consistency and engage customers. With Fanana’s tools, you can replicate this strategy effortlessly, ensuring your email campaigns are not only functional but also visually appealing.
Optimize every campaign.
Fanana allows you to A/B test subject lines, email content, and CTAs—automatically! Let us do the heavy lifting while you focus on growing your business.
| Feature | Benefit |
|---|---|
| Manual A/B Testing | Test different versions of emails to see what performs best. |
| Automated A/B Testing | Set tests to run automatically and continuously optimize. |
"We saw a 25% increase in conversions using Fanana's automated A/B testing!"
Take, for example, a fitness apparel company like Gymshark. By using A/B testing to refine their email marketing strategies, they were able to identify which subject lines and content led to higher open rates and conversions. With Fanana, you can achieve similar successes by letting the platform automatically optimize your campaigns for you.
Send targeted emails that convert.
With Fanana’s advanced segmentation tools, you can target specific groups of customers based on their behavior, demographics, and preferences.
| Feature | Benefit |
|---|---|
| Behavioral Segmentation | Target customers based on actions like browsing or purchasing. |
| Demographic Segmentation | Personalize campaigns based on user data like age, location, or gender. |
🎯 Why it matters: The more relevant the email, the higher the open and conversion rates. Fanana helps you engage your customers with tailored content. For instance, Nordstrom leverages advanced segmentation to send personalized recommendations and promotions, driving customer loyalty and repeat purchases. With Fanana, you can replicate this strategy and see similar improvements in engagement and sales.
Reach your customers where they are.
Fanana supports both email and SMS marketing, allowing you to create cohesive multichannel campaigns from a single platform.
| Feature | Benefit |
|---|---|
| Email & SMS Integration | Manage email and SMS campaigns from one platform. |
| Unified Campaign Management | Easily track and manage multichannel campaigns. |
"Adding SMS to our campaigns boosted engagement. It's a game changer!"
Consider a brand like Glossier, which effectively uses both email and SMS to keep their customers informed and engaged. With Fanana, you can seamlessly integrate multiple channels, enhancing your reach and engagement rates, ensuring that no customer is left out whether they prefer email updates or text alerts.
Measure success and refine your strategy.
Fanana’s detailed analytics allow you to track campaign performance, monitor customer behavior, and fine-tune your marketing efforts for better results.
| Feature | Benefit |
|---|---|
| Open & Click Rates | Track how many customers engage with your emails. |
| Revenue Tracking | See how much revenue your email campaigns are generating. |
| A/B Testing Results | Analyze which email versions perform best. |
📊 Why it matters: Fanana’s actionable insights help you maximize the ROI from every campaign. For example, an e-commerce giant like Amazon heavily relies on in-depth analytics to refine their strategies and ensure every email or SMS sent adds value and drives sales. With our platform, you’ll gain similar capabilities, adapting your strategies based on real-time data.
Start for free, grow as you go.
Fanana’s free forever tier gives small businesses a chance to start growing without any financial commitment.
| Feature | Benefit |
|---|---|
| Free Forever Tier | Free access to core features with no time limit. |
💡 Pro tip: Perfect for small businesses or startups looking to grow, with room to upgrade as you scale. Whether you're just getting started like a home bakery transitioning online or a more established niche business, this tier provides an excellent platform to start without immediate costs. Once you see measurable results, you can then upgrade to unlock even more powerful features as your needs evolve.
Powerful features at a budget-friendly price.
Fanana’s pricing starts at just $9/month, offering unbeatable value for e-commerce businesses of all sizes.
| Feature | Benefit |
|---|---|
| $9/month Starting Price | Affordable access to advanced email marketing tools. |
🎯 Fun fact: Fanana offers more value than most competitors, with unlimited subscribers and robust features at a lower price. Consider even larger enterprises, like a local online retailer transforming into a regional powerhouse. They can enjoy significant savings and reinvest those funds into other areas of their business, thanks to Fanana's budget-friendly pricing.
Fanana combines powerful automation, advanced segmentation, multichannel marketing, and in-depth analytics into a single platform—making it the perfect tool for e-commerce businesses to grow their audience and increase sales. Whether you’re just getting started or ready to scale, Fanana’s tools are built to help you succeed.
💡 Start with our free forever tier, or upgrade when you're ready to unlock even more powerful features.