Executive Summary
The web presence is minimal or non-existent, representing a major missed opportunity.
Recommendation: Building a proper SEO-optimized website could be a game-changer for organic app discovery.
About Microsoft Planner
Planner provides a simple, visual way to organize teamwork. Planner makes it easy for your team to create new plans, organize and assign tasks, share files, chat about what you’re working...
Current Keyword Visibility
Based on our analysis of the website content and meta tags, Microsoft Planner currently has visibility for the following keywords:
No keyword strategy detected. This represents the largest growth opportunity.
Identified Growth Opportunities
Our analysis identified the following specific opportunities to improve organic visibility and drive more app installs:
- Develop a dedicated website for Microsoft Planner
- Implement a blog strategy to drive organic traffic
- Optimize for relevant keywords to improve search visibility
- Enhance technical SEO to improve site performance
- Create detailed product pages to highlight app features
Recommended Keyword Targets
These high-potential keywords align with Microsoft Planner's features and have strong search volume with manageable competition:
Keyword Strategy Tips
- Create dedicated landing pages for your top 5 target keywords
- Write in-depth blog posts (1,500+ words) targeting long-tail variations
- Include keywords naturally in page titles, headers, and meta descriptions
- Build internal links between related content pages
Content Strategy Recommendations
Based on Microsoft Planner's category and target audience, here are specific content recommendations to drive organic growth:
App Landing Page Optimization
High PriorityCreate a dedicated landing page for Microsoft Planner that highlights key features, includes user testimonials, and has clear download CTAs for both iOS and Android.
Feature Deep-Dive Articles
High PriorityWrite 5-10 in-depth articles (1,500+ words each) explaining how to use specific features of Microsoft Planner. Include screenshots, step-by-step guides, and use cases.
FAQ & Help Center
Medium PriorityBuild a comprehensive FAQ section addressing common user questions. This captures long-tail search traffic and reduces support load.
Productivity Tips & Workflows
High PriorityCreate content around productivity methodologies, time management techniques, and workflow optimization that positions your app as the solution.
Comparison & Alternative Pages
Medium PriorityCreate "vs" comparison pages and "alternatives to [competitor]" content. These capture high-intent users actively evaluating solutions.
Technical SEO Audit
30-Day Action Plan
Priority Actions to Improve SEO Score
- Week 1: Audit and fix technical SEO issues (sitemap, mobile optimization, page speed). Set up Google Search Console if not already configured.
- Week 2: Optimize existing pages - update meta titles, descriptions, and headers with target keywords. Add internal linking between related pages.
- Week 3: Create 2-3 high-quality content pieces targeting your primary keywords. Focus on comprehensive, helpful content that answers user questions.
- Week 4: Build landing pages for top keyword targets. Add schema markup for rich search results. Begin outreach for quality backlinks.
Consistent execution of this plan typically results in 20-50% improvement in organic traffic within 90 days.
Want Expert Help Implementing These Strategies?
fanana builds SEO-optimized websites for app developers that drive consistent organic installs. We handle the technical SEO, content creation, and ongoing optimization while you focus on building great apps.
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