Executive Summary
The web presence is functional but significantly underperforming its potential.
Recommendation: A focused SEO strategy could dramatically improve organic visibility and drive more app installs.
About edX online learning
* Education for every budget and background. Choose from thousands of courses and programs â from free courses to full degrees â that match your personal, professional, and financial needs.
* World-class academic and industry partners. Discover immersive programs from Harvard, Amazon, Google, MIT, IBM, and hundreds of other exceptional institutions around the world.
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Current Keyword Visibility
Based on our analysis of the website content and meta tags, edX online learning currently has visibility for the following keywords:
Limited keyword visibility. Significant opportunity to capture more search traffic through targeted content.
Identified Growth Opportunities
Our analysis identified the following specific opportunities to improve organic visibility and drive more app installs:
- Develop a content strategy with regular blog posts focused on online learning trends and tips.
- Optimize current pages with targeted keywords related to online education and courses.
- Improve technical SEO by ensuring all pages are indexed and have appropriate meta tags.
- Create landing pages for specific courses or educational topics to capture long-tail keyword traffic.
- Enhance user engagement with interactive content and testimonials from successful learners.
Recommended Keyword Targets
These high-potential keywords align with edX online learning's features and have strong search volume with manageable competition:
Keyword Strategy Tips
- Create dedicated landing pages for your top 5 target keywords
- Write in-depth blog posts (1,500+ words) targeting long-tail variations
- Include keywords naturally in page titles, headers, and meta descriptions
- Build internal links between related content pages
Content Strategy Recommendations
Based on edX online learning's category and target audience, here are specific content recommendations to drive organic growth:
App Landing Page Optimization
High PriorityCreate a dedicated landing page for edX online learning that highlights key features, includes user testimonials, and has clear download CTAs for both iOS and Android.
Feature Deep-Dive Articles
High PriorityWrite 5-10 in-depth articles (1,500+ words each) explaining how to use specific features of edX online learning. Include screenshots, step-by-step guides, and use cases.
FAQ & Help Center
Medium PriorityBuild a comprehensive FAQ section addressing common user questions. This captures long-tail search traffic and reduces support load.
Educational Resource Library
High PriorityBuild comprehensive learning resources, study guides, and educational content that establishes authority and captures educational search intent.
Comparison & Alternative Pages
Medium PriorityCreate "vs" comparison pages and "alternatives to [competitor]" content. These capture high-intent users actively evaluating solutions.
Technical SEO Audit
30-Day Action Plan
Priority Actions to Improve SEO Score
- Week 1: Audit and fix technical SEO issues (sitemap, mobile optimization, page speed). Set up Google Search Console if not already configured.
- Week 2: Optimize existing pages - update meta titles, descriptions, and headers with target keywords. Add internal linking between related pages.
- Week 3: Create 2-3 high-quality content pieces targeting your primary keywords. Focus on comprehensive, helpful content that answers user questions.
- Week 4: Build landing pages for top keyword targets. Add schema markup for rich search results. Begin outreach for quality backlinks.
Consistent execution of this plan typically results in 20-50% improvement in organic traffic within 90 days.
Want Expert Help Implementing These Strategies?
fanana builds SEO-optimized websites for app developers that drive consistent organic installs. We handle the technical SEO, content creation, and ongoing optimization while you focus on building great apps.
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