Executive Summary
The web presence is minimal or non-existent, representing a major missed opportunity.
Recommendation: Building a proper SEO-optimized website could be a game-changer for organic app discovery.
About BlockyTime Lite
### App Store Featured of 2016 in China & HongKong ###
### Top 10 Productivity apps in China ###
Everybody has his own demand on tracking time, but most people can't persist on it for long time because the traditional time-tracking App is way too professional, and it costs too much energy to use a stopwatch.
BlockyTime is very different from traditional time-tracking App, it never needs to tap "Start/Stop". Months of research of user...
Website: https://www.anniapp.com/
Current Keyword Visibility
Based on our analysis of the website content and meta tags, BlockyTime Lite currently has visibility for the following keywords:
No keyword strategy detected. This represents the largest growth opportunity.
Identified Growth Opportunities
Our analysis identified the following specific opportunities to improve organic visibility and drive more app installs:
- Develop a dedicated website for the app with multiple pages.
- Implement a content strategy with a blog focused on productivity tips.
- Optimize the site for relevant keywords to improve search visibility.
- Create detailed meta descriptions and title tags for SEO.
- Utilize H1 tags effectively to highlight key app features.
Recommended Keyword Targets
These high-potential keywords align with BlockyTime Lite's features and have strong search volume with manageable competition:
Keyword Strategy Tips
- Create dedicated landing pages for your top 5 target keywords
- Write in-depth blog posts (1,500+ words) targeting long-tail variations
- Include keywords naturally in page titles, headers, and meta descriptions
- Build internal links between related content pages
Content Strategy Recommendations
Based on BlockyTime Lite's category and target audience, here are specific content recommendations to drive organic growth:
App Landing Page Optimization
High PriorityCreate a dedicated landing page for BlockyTime Lite that highlights key features, includes user testimonials, and has clear download CTAs for both iOS and Android.
Feature Deep-Dive Articles
High PriorityWrite 5-10 in-depth articles (1,500+ words each) explaining how to use specific features of BlockyTime Lite. Include screenshots, step-by-step guides, and use cases.
FAQ & Help Center
Medium PriorityBuild a comprehensive FAQ section addressing common user questions. This captures long-tail search traffic and reduces support load.
Productivity Tips & Workflows
High PriorityCreate content around productivity methodologies, time management techniques, and workflow optimization that positions your app as the solution.
Comparison & Alternative Pages
Medium PriorityCreate "vs" comparison pages and "alternatives to [competitor]" content. These capture high-intent users actively evaluating solutions.
Technical SEO Audit
30-Day Action Plan
Priority Actions to Improve SEO Score
- Week 1: Audit and fix technical SEO issues (sitemap, mobile optimization, page speed). Set up Google Search Console if not already configured.
- Week 2: Optimize existing pages - update meta titles, descriptions, and headers with target keywords. Add internal linking between related pages.
- Week 3: Create 2-3 high-quality content pieces targeting your primary keywords. Focus on comprehensive, helpful content that answers user questions.
- Week 4: Build landing pages for top keyword targets. Add schema markup for rich search results. Begin outreach for quality backlinks.
Consistent execution of this plan typically results in 20-50% improvement in organic traffic within 90 days.
Want Expert Help Implementing These Strategies?
fanana builds SEO-optimized websites for app developers that drive consistent organic installs. We handle the technical SEO, content creation, and ongoing optimization while you focus on building great apps.
Schedule Free Strategy Call