Executive Summary
The web presence is functional but significantly underperforming its potential.
Recommendation: A focused SEO strategy could dramatically improve organic visibility and drive more app installs.
About 2Do - Todo List, Tasks & Notes
2Do lets you take a completely different approach to managing your tasks. With its extremely simple-to-use interface and a comprehensive and flexible set of powerful features, it lets you focus on what's most important to you: your life. There is no wrong way of using 2Do, and unlike other to-do apps, it won't force you in adhering to a particular task management methodology.
AWARDS
• Macstories: App of the Year 2015
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Current Keyword Visibility
Based on our analysis of the website content and meta tags, 2Do - Todo List, Tasks & Notes currently has visibility for the following keywords:
No keyword strategy detected. This represents the largest growth opportunity.
Identified Growth Opportunities
Our analysis identified the following specific opportunities to improve organic visibility and drive more app installs:
- Develop a comprehensive blog strategy to drive organic traffic.
- Optimize meta tags and H1 tags with relevant keywords.
- Improve on-page SEO by targeting specific long-tail keywords.
- Enhance technical SEO, including site speed and mobile optimization.
- Implement a content marketing strategy to engage users and improve rankings.
Recommended Keyword Targets
These high-potential keywords align with 2Do - Todo List, Tasks & Notes's features and have strong search volume with manageable competition:
Keyword Strategy Tips
- Create dedicated landing pages for your top 5 target keywords
- Write in-depth blog posts (1,500+ words) targeting long-tail variations
- Include keywords naturally in page titles, headers, and meta descriptions
- Build internal links between related content pages
Content Strategy Recommendations
Based on 2Do - Todo List, Tasks & Notes's category and target audience, here are specific content recommendations to drive organic growth:
App Landing Page Optimization
High PriorityCreate a dedicated landing page for 2Do - Todo List, Tasks & Notes that highlights key features, includes user testimonials, and has clear download CTAs for both iOS and Android.
Feature Deep-Dive Articles
High PriorityWrite 5-10 in-depth articles (1,500+ words each) explaining how to use specific features of 2Do - Todo List, Tasks & Notes. Include screenshots, step-by-step guides, and use cases.
FAQ & Help Center
Medium PriorityBuild a comprehensive FAQ section addressing common user questions. This captures long-tail search traffic and reduces support load.
Productivity Tips & Workflows
High PriorityCreate content around productivity methodologies, time management techniques, and workflow optimization that positions your app as the solution.
Comparison & Alternative Pages
Medium PriorityCreate "vs" comparison pages and "alternatives to [competitor]" content. These capture high-intent users actively evaluating solutions.
Technical SEO Audit
30-Day Action Plan
Priority Actions to Improve SEO Score
- Week 1: Audit and fix technical SEO issues (sitemap, mobile optimization, page speed). Set up Google Search Console if not already configured.
- Week 2: Optimize existing pages - update meta titles, descriptions, and headers with target keywords. Add internal linking between related pages.
- Week 3: Create 2-3 high-quality content pieces targeting your primary keywords. Focus on comprehensive, helpful content that answers user questions.
- Week 4: Build landing pages for top keyword targets. Add schema markup for rich search results. Begin outreach for quality backlinks.
Consistent execution of this plan typically results in 20-50% improvement in organic traffic within 90 days.
Want Expert Help Implementing These Strategies?
fanana builds SEO-optimized websites for app developers that drive consistent organic installs. We handle the technical SEO, content creation, and ongoing optimization while you focus on building great apps.
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